I wanted to look at this exhibition to see the work of Alexander Rodchenko,(Rodchenko, 2017) who was a Russian artist, sculptor, photographer and graphic designer who was renowned for his changing vision and avant-garde or innovative approaches to art. His work included portraits, events, Sports, still life, Industrial buildings, Entertainment, Street photography, Trees, Repeat photography, as well as photomontage work. (F11 Foto Museum, 2017) The F11 Foto Museum is a third story building in the heart of Happy Vally district in Hong Kong. The curators of the exhibition were Jean Mathieu and Douglas So.
The exhibition was on the ground and first floor of the building.
As well as the exhibition work, I was struck by the F11 book design and layout and how each section had a different colour backdrop with bold colours and also the graphics illustrations presenting the images. (see images below, book cover, colour backdrop and graphics and text). I thought I would try to incorporate this into my work in progress portfolio for this module, perhaps in a more simplistic form. All of these ideas that I am looking at will also apply to my book for my main project.
I read an interview by (KIM and HERE, 2014) with British award-winning publisher Bruno Ceschel (Bruno Ceschel, 2017) took, He talked about the making of a book and he said, “Sometimes photographers try to be too gimmicky with books and try to incorporate too many ideas. Bruno suggested that a good photography book only needs one good idea, which is executed well. Don’t try to incorporate folding pages, pop-up images, mixing colour and black and white, different sized images, and different orientation of pages. Just stick to one good idea— and follow-through“.
I generally agree with this concept I think from a creative aspect I think maybe a design idea can be one good idea built from a number of ideas This advice reminded me that, we do try to complicate things far too much when designing books and often the simple but subtle design usually works best.
I noticed that a lot of his black and white images often had a high contrast look, such as the Electricity Tower image above, or perhaps that’s the way film worked on those old vintage cameras.
Alexander’s work above was an early form of Repeat Photography or perhaps a pioneer in repeat photography. Edward Ruscha perhaps took some interest in his work also.
Bruno Ceschel, B. (2017). Self Publish, Be Happy. [online] Self Publish, Be Happy. Available at: http://selfpublishbehappy.com/ [Accessed 9 Nov. 2017].
F11 Foto Museum, F. (2017). Current | F11 Foto Museum. [online] F11.com. Available at: http://f11.com/exhibitions [Accessed 30 Oct. 2017].
KIM, E. and HERE, S. (2014). 11 Tips on Making a Photography Book with Bruno Ceschel. [online] ERIC KIM. Available at: http://erickimphotography.com/blog/2014/11/18/11-tips-making-photography-book-bruno-ceschel/ [Accessed 7 Dec. 2017].
Rodchenko, A. (2017). Aleksandr Rodchenko – Russian Photography – Nailya Alexander Gallery. [online] Nailyaalexandergallery.com. Available at: http://www.nailyaalexandergallery.com/russian-photography/aleksandr-rodchenko [Accessed 19 Nov. 2017].